Experience
Pilot Pen
2023 – 2024
BRAND MANAGER
Managed full spectrum of day-to-day marketing functions for both the base business and new product lines/launches for assigned product lines. Contributed to strategies and managed the tactical execution of consumer messaging and media across all touch points to help drive product portfolio sales and profitable growth with a focus on social media strategy and social listening. Effectively apply strong project management skills and collaborate with key internal and external stakeholders to gain a solid understanding of consumer and customer insights, market analysis, and social sentiment to help produce ecommerce content. Lead the Advertising Agency on record through fully integrated implementation of online, social media, and public relations initiatives, along with the development of required collateral materials.
Alex Gornik LLC
2021 – present
CONSULTANT
First Coast No More Homeless Pets, Spearheaded the development and implementation of comprehensive CRM processes, optimizing workflow efficiency and enhancing client relationship management capabilities.
Cathedral District – Jax, Inc, arranged memorable holiday events from conception to execution, ensuring seamless coordination and unforgettable experiences for attendees. Oversaw the integration of CRM software, streamlining communication channels and enhancing event coordination processes. Devised strategic marketing campaigns to promote Cathedral District events, effectively reaching target demographics and maximizing event attendance. Developed and executed personalized donor stewardship initiatives, fostering strong relationships, and enhancing philanthropic support. Established membership programs and organized mission-driven events, cultivating a sense of community and engagement among stakeholders.
Goldstar Puppy Academy: Formulated and executed an innovative online marketing strategy, leveraging social media platforms to increase brand visibility and engagement. Implemented search engine optimization techniques to enhance online presence and drive organic traffic to Goldstar Puppy Academy's digital platforms. Crafted compelling PR materials and executed strategic outreach efforts to generate positive media coverage and enhance brand reputation.
March of Dimes, Jacksonville, FL
2018-2019
SENIOR DEVELOPMENT MANAGER
Responsible for donor recruitment, development, cultivation and activation, and production of March for Babies event for over 3,000 people in North Florida with a $300k fundraising goal. Coordinated all aspects of the event, including logistics, programming, and participant engagement, ensuring a memorable and impactful experience for all involved. Implemented effective fundraising strategies and initiatives to exceed financial goals and support the event's objectives. Fostered strong relationships with sponsors, donors, and volunteers to maximize support and participation.
Friends of Youth, Seattle, WA
2016-2017
VOLUNTEER AND IN KIND DONATION MANAGER
Developed and instituted business process standards for volunteer database, develop partnerships with volunteers and corporations for possible sponsorships, solicit and manage wish lists for in kind donations as well as distribution of goods to achieve a income budget of $400k in value. Production of events and programs engaging volunteers and donors with the organization.
Girl Scouts
2008 – 2016
AREA MANAGER and RETENTION COMMITTEE CHAIR
Recruit and oversee volunteers in the Seattle, recruiting and strengthening volunteer teams. Lead annual retention campaign for over 25,000 girls and their families by spearheading a team of interdepartmental staff to produce a complete campaign and increasing early renewal 5% in 2015.
VOLUNTEER AND RECRUITMENT MANAGER
Recruit and retain girls volunteers in Oregon and SW Washington through events and partnerships, provided conflict resolution solutions for parents and girls. Created and delivered short term program opportunities to over 200 girls in a single event in partnership with Westfield Shopping Centers and several businesses.
COMMUNICATIONS AND MARKETING DIRECTOR
Public relations and marketing including print and electronic newsletters, and annual report. Led the organization through a national rebranding and updating all digital and print materials. Created branding and marketing for fund development events, provided leadership support for two events. Initiated website redesign and enewsletter redesign and content goals.
PUBLIC RELATIONS SPECIALIST